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( 02-6412-0125~8)
About the Publication
Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brands hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.
About the Issue
Welcome to the 96th issue of B.
Back in 2018, when B revisited Seoul, the capital city of Korea, to put out a second edition, we talked about what city would be the best for the city issue besides Seoul. Many of our editors—including me—thought of Busan, the second largest city in Korea, and Jejudo Island for its breathtaking natural landscapes. Five years later, we wound up doing an issue that features Busan. Of course, we were drawn to Jejudo Island because it embodies the idea of rest and relaxation, but truthfully, we were more curious about Busans many faces beyond the beaches and tourism. I myself visit the coastal city every year and always feel like moving there whenever I go, so it is obvious that the port city 400 km south of Seoul has some kind of magnetic allure.
Each time I arrive at Busan Station and taxi to Haeundae to get settled in—Ive done this so many times I dont dare to even try to count—I find myself mesmerized by the landscape of the piers as I look out the car window. Not until rows of shipping containersand towering cranes catch my eyes do I feel like, Ah! Finally, Im in Busan. It feels like passing through immigration. Maybe because of the unique layout of port cities, I have always assumed that Busan was bigger than Seoul. Maybe it is the impression that you can only get from the second- or the third-largest cities. Apparently, it is the norm that the nations largest city—the capital city in an administrative and economic sense—naturally chases ideas like global standards and cosmopolitanism. Despite the never-ending changes inarchitecture, culture, and commercial districts that seem to pop up overnight, capital cities always feel rather mediocre when all things are said and done. That might explain why I have recently heard globe-trotters grumbling that there is nothing special out there. Everything is already in Seoul.
But Busan has staved off this rather imminent phenomenon of standardization. Of course, the city boasts a good number of flagship stores by globalbrands, inventive and fancy restaurants, and uniform- like styles that hipsters wear, but these elements
do not shape the visitors impression of the city. Rather, Busans cultural elements—embedded in the clothing, food, and architecture—forge a distinctive locality in its raw state, emerging through the cracks between the well-developed infrastructure that is essential for a big city to survive. The essence of Busan that B captured for this issue also centers on the people, the products, and the companies that add contemporary twists to local tradition. From Momos Coffees Jooyeon Jeon, who triumphantly sprang up from the local specialty coffee scene and on to the global stage; and Balansa, a fashion brand whose contemporary chicness is no less superb than Seoul- born rivals; to Gentz Bakery, which strives to retaina sense of Koreanness. All these players generated cultlike followings locally and received offers to expand to Seoul. (Usually, it happens the other way around.) In a city where not even one of Koreas top 100 companies has its headquarters, it is a feat thatlocally grown creativity translates to business acumen, resulting in phenomenal success.
The potential of Busan, I opine, lies with innovative small business owners, though they are wildly outnumbered by their counterparts in Seoul. Indeed, the Busanites B met say that the citys potential isin the hands of the people who grew up in Busan,far from Seoul and close to the door to the outside world. Busan has constantly grappled with internal and external forces due to its geographical position and historical events, like outsiders coming and going, refugees from the Korean War rushing in. Even still, it seems that Busan has the most fertile soil to cultivate new contemporary ideas. This may be why I as a land dweller, born and raised in Seoul, always envy people who live near water—and where they come together, in Busan.
Eunsung Park
Editor in Chief
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Table of contents
02 INTRO
08 EDITOR'S LETTER
12 VIEWS
Aesthetics of Arcteryx in retail spaces
20 OPINION: ERANG SONG, GEUNSIK PARK
Worksout store manager Eran Song and designer Geunsik Park talk about the distinct value of Arcteryx in the market
26 LAYERING
The unique vibe of Arcteryx users workingin various fields
36 OTHER BRANDS
Items from other brands that echoArcteryx
40 OPINION: DAN GREEN
The Arcteryx senior director of Advanced Concepts says the secret to making the best product is embracing trial and error
46 ARCONE
Arcteryx Vancouver factory serves as atest bed for the brands products
54 LABORATORY
Manager Bill Burke gives a tour ofthe Arcteryx R&D lab with a fewdemonstrations
62 TECHNOLOGY
Simple experiments prove Arcteryxs technological prowess in waterproofing, windproofing, reducing weight, and heat retention
70 TESTS AND TRIALS
A space of possibilities where designers start creativeexperiments
76 PRODUCT GUIDE
Categorized as techwear, Arcteryx products run the full gamut
84 ICONS
GORE-TEX, a core material used in outerwear and outdoor apparel, reveals the true value of Arcteryx
90 STORE
The Arcteryx philosophy as reflected in its Vancouver and New York outposts
96 OPINION: TAKA KASUGA
Creative Director of Statement Taka Kasuga leads the brands creative path through Veilance and System_A
102 NEW WAYS
Charting the evolution of Arcteryx and new directions for outdoor wear
110 INTERACTION
Artists share inspiration with Arcteryx around the theme of sustainability
118 BRAND STORY
Arcteryx: How it grows and sets technological standards for hiking clothing brands
124 INSPIRE
The Coast Ranges, a huge motivator for Arcteryx
128 INTERVIEW: KARL AAKER, KATIE BECKER
The direction and vision of Arcteryx from VP of Brand Marketing Karl Aaker and Chief Creative Officer Katie Becker
134 CLIMBING
The frontier spirit of Arcteryx that resembles climberstrailblazing through uncharted nature
138 SUSTAINABILITY
A brand that moves with nature—and its CSR principles
142 SOCIETY
Communities at home and abroad that embody the spirit of Arcteryx
146 DIGEST
Numbers representing Arcteryx and the cultures surrounding the brand
151OUTRO
[ó] ŰB () Magazine B, Ű (2023 09) 翡 Ͽ, ۱ǹ ȣ , , մϴ.