ŬϿ콺, ұ ߿伺
, ŬϿ콺(Clubhouse). SNS ̾߱⸦ , ؽƮ ͵ , ⸸ ϸ ȭ 忡 ڿ Ƴ . ŬϿ콺 ó ϴ ϱ? , ο ƴϴ. ٽ Ʈ ŬϿ콺 ٸ õ Բ ٷﺻ. , ŬϿ콺(Clubhouse). SNS ̾߱⸦ , ؽƮ ͵ , ⸸ ϸ ȭ 忡 ڿ Ƴ . ŬϿ콺 ó ϴ ϱ? , ο ƴϴ. ٽ Ʈ ŬϿ콺 ٸ õ Բ ٷﺻ. . soo@ditoday.com , ̶ ϱ? Һڵ ֽ Ѵٰ , ܼ (CPU ӵ ϵ)Ӹ ƴ϶ ̸ 赵 Ѵ. ̸ Ρ̶ Ѵ. ٽ ϱ ϰǰ R&D(Research&Development) Եȴ. ٸ ȸ 踦 ̲ ִ ϱ? 1. ȿ(Efficiency) ڴ ֹ ̰ żϰ Ž ־ Ѵ. ֹ ̿ڰ ϴ ִ , ܰ ּȭҼ . ܰ踦 ľ ߴ ܰ ߸ ڴ ̰ ̿ ִ. ν ﰢ ̰ . ŬϿ콺 Ŭϰ ٷ ȴ. ϴ ֹϸ ٷ ִ . , ο 5,000 ѵȴ. , ȭ ȿ ̴. SNS ߴ ̺ ÷. 桯 ϱ , Ѹ ٹ̰ ϰ ߴ. 쵵 , (Zoom) . ŬϿ콺 ʱ Ѹ ġ ʿ䰡 . , ϰ 巯 θ ϸ ȴ. ѡ ¹ ʾ Ӱ 簡 ϴٴ α ̴. Ƹ ȿ ̴. ϴ Ŭ ֹ(1-Click Ordering) ڻŷ . Ŭ ֹ ư ֹ ڵ ̷ . ǰ ԡ̶ ư ⸸ ϸ ڵ ֹ Բ ڵ û ּҷ ٷ ۵ȴ. Ŭ ֹ Ư㰡 , Ʈ ũ ƿ(Just walk out)̶ Ӱ . ̸ ֵ ٱϿ ȴ. ִ ΰ(AI) ī ȮѴ. Ƹ ȸ̶ ٿε QRڵ带 ĵϴ ȿ Ѵ. ٸ ȿ ÷ پ ִ. پ ڵ Ʈ ġ ã ִ ͳ . Ӵڿ ְ ߸ Ű ְ ִ ´. ۿ , ϴ (Uber Eats), ϴ ִ ̱ (DoorDash), ķǰ 1ð ϴ νŸīƮ(Instacart) ִ. 2. ȭ(Personalization) 㵵 , ΰɰ ӽŷ ȭ ִ. ʰȭ ǥ ô. 䱸 ط ȭ ϴ ִ. ŬϿ콺 ʿ ȭ ̽ ̱ ϴ. ʴ ־߸ ִ ̱ ̴. ŬϿ콺 ϴ ε, ù ° Ÿο ʴ ϴ ̰, ° û ̹ ִ ϸ ϴٴ ̴. , ɻ ȷο ߽ ȭ ǵ忡 Ÿ. 濡 Ŀ ȷοϴ û ܿ 켱 Ÿ Ѵ. ǥ ø 90 ꡯ . ö ȭ ΰ ˰ ߿ ϳ 츮 ( ) ϸ ȭ . 2, Ƽ Ѵٰ ٷ ̵ ݰ ǥߴ. Ƽ̴ ø Ҹ ̿ ´ ȭ õ, ÷̸Ʈ õϴ ϴ. ̴ Ŀ Ŭ(Discovery Weekly) ϴµ, ڴ ϸ 30 õ Ʈ ´. ̿ܿ ڿ Ϻ Ÿ ϴ Ÿϸ Ƽġ Ƚ(Stitch Fix), , Ǻ, ٵ ɾ ǰ õϴ Ƽ(Fuction of Beauty), ڿ Ÿ, ܹ, ݶ ãִ ɾ/(Care/of) ִ. 3. (Experience base) ̱ ظ(Harris) зϾ 77% λ ü Ұ Ư 衯 ٰ ߴ. зϾ 迡 Һϰ ֱ ϴ. ռ ڷῡ зϾ 78% ȣϰ, , , Ҽ ̺Ʈ ȭ 迡 ϴ 1987 70% ߴٰ Ѵ. 귣 ̷ 屸 ݿؿ , 귣 ̿ ´ UX ϴ ٽ̴. Źߡ ù(Allbirds) ź å ϸ ģȯ 縦 ĿԴ. Ź ֿ ռ ̿ ĺ Һ 60% ٴ ߴ. ٸ ɰ ī ž Ź߷ Լҹ Ÿ ߴ. ȯ Ҹ ž ġ Һ ︮ 귣̱ ϴ. ܼ ڰ ƴ ģȯ ִٴ ù ŷ̴. Ƿ ø Ҹ Ʈ (Rent the Runway) ¶ Ƿ 뿩 ̴. ڰ 30~159 ϸ 귣 ֽ Ƿ 뿩 ִ ȴ. Ը 뿩 Ƚ ٸ, ̺Ʈ پ Ƿ ϴ. ̷ ٰ, ϴ Ծ ִ ̶ ϴ . ̿ڴ 귣 뿩 Ծν Ƿ Ȯ ִ ȸ ִ. ŬϿ콺 衯 濡 ִ Ŀ´̴̼. ⸸ ϴ ƴ, ߾ ν ڹ ȭ ִٴ ̴. ȸ() ̿ܿ Ŀ ־ ణ 谡 ȴٰ , ο ȭ ִ 浵 . ̶ ̿ϴ ڿ ɾִ ̴. 迡 ȿ̸鼭 ο ϰ ִ شѴ. ŬϿ콺 ȿ, ȭ, 밨 Ѵ. ʰ, ġ ̺(Private)ϴٴ ̱ ٰ ϰ, ؽƮ ϰ ϴٴ ұϰ ٸ SNS ´. ö , ߾ Ŀ´̼. ŬϿ콺 ȭϸ, ̿ϰ ɱ? ŬϿ콺 ̶ ϴ°? ش信 ǰ ʿ δ.ŬϿ콺, ұ ߿伺
*ش betrax Nina Sugaya ۼ߽ϴ.
[ó] λƮ Digital Insight
翡 Ͽ, ۱ǹ ȣ , մϴ.